Have a bright new idea for your product or service? See how consumers like it before you make the investment. Concept testing is a practical tool to evaluate the market
potential of brand positioning strategies, as well as new products or services. It helps business leaders decide whether an idea is worth exploring, and provides valuable information for optimizing product/service designs to best meet market needs.
In a concept test, either quantitative or qualitative, marketers can test one or multiple product/service ideas or positioning statements. By comparing the test results, our researchers will help clients select a winning concept or design a better new concept.
Capitol Research Services has tested concepts for many different industries ranging from healthcare, consumer goods and services, business-to-business services, and nonprofits.