Our Services - Focus Groups, Surveys and More

Capitol Research Services is a full-service marketing research company providing both qualitative and quantitative research studies. Our years of experience, skilled personnel, and advanced technology enable us to achieve an in-depth understanding of consumer behavior. We know the questions to ask, the tools to use, and the right way to phrase an inquiry so you get the information you need. Capitol Research Services specializes in comprehensive research including customer satisfaction surveys, focus groups, new product and service testing, concept testing, issue research, website usability, and market feasibility studies.

The following list includes some of our qualitative and quantitative research capabilities.

Qualitative Research

Focus Groups
Mock Juries
In-depth Interviews
Usability Lab
Taste Tests
Product Placements
Mystery Shops

Quantitative Research

CATI Interviewing
Telephone Surveys
Online Surveys
Intercept Studies
Mail Surveys

Capitol Research Services’ facility provides sophisticated, nonintrusive focus group interviewing, with audio and video recording capabilities. We have experienced moderators on staff with more than 20 years of research experience. If your needs include a location outside of Lansing, Capitol Research Services will provide the research strategy and tools necessary to get the results you need.

Our telephone bank offers quick turn-around on telephone surveying and recruiting. We use computer-assisted telephone interviewing (CATI) which improves performance and quality in market research data collection. All interviewers are professionally trained and meet or exceed all Marketing Research Association standards and guidelines.