Our Market Research Staff

Rachelle Neal, President, PRC.

Staff photo of Rachelle Neal Rachelle Neal is founder, owner, and chief researcher for Capitol Research Services. In 2005, the national Marketing Research Association (MRA) awarded her the Professional Research Certification (PRC) of Research Company CEO, expert level. The certification recognizes the unique qualifications and expertise of marketing research professionals. Neal is the only researcher in the area to achieve this designation. She has a wealth of corporate research experience gained throughout more than 25 years. Neal, who earned an M.A. degree from Michigan State University, has conducted seminars for market research professionals and instructed marketing and research courses for Lansing Community College.

In 1996, Neal was named Small Business Person of the Year by the Lansing Regional Chamber of Commerce. In 1999, The Entrepreneurial Awards of Greater Lansing named her Socially Responsible Entrepreneur of the Year. She has served on the Board of Directors for many local organizations, including Capital Region Community Foundation, Rotary Club of Lansing, Capital Area United Way, Sparrow Development, Inc., YMCA, Greater Lansing Symphony Orchestra, Arts Council of Greater Lansing, Junior Achievement, and the Lansing Regional Chamber of Commerce. In addition, Neal has been the Michigan representative to the Marketing Research Association's Capitol Network.

Jessica Cosens, Project Manager

[staffPhotos/Jessica Headshot1.jpg] Jessica Cosens is a Project Manager for Capitol Research Services. She is a member of the Marketing Research Association and attends industry-related events, conferences and seminars each year. Cosens has managed projects for clients in a variety of sectors. Some of her projects have included managing a quarterly national customer satisfaction study, feasibility studies, a statewide customer service tracking study, website redesign study, an annual image and awareness study, and a multi-state advertising tracking study. She has extensive experience as a Supervisor and Interviewer and significant hands-on experience conducting one-on-one interviews, telephone surveys, focus groups, and mystery shops.