The team at Capitol
Research Services was very professional, effective and always available
throughout the entire process.
They provided us expert advice for improvements based on their detailed
“Rachelle Neal and her team at Capitol Research Services helped us craft and conduct a client satisfaction survey that gave us the information we needed.”
“We knew we wanted to reach out to our clients to find out if we were meeting their needs, but we didn’t know how to do it.
As a result of Capitol Research Services’ assistance, we have been able to focus our development efforts on projects our clients have told us are important to them.
We learned what we did well and what we could do better. Most importantly, our clients learned that we care about what they thought.”
“Capitol Research Services are the experts in conducting focus groups.”
“Rachelle Neal and her staff have helped the YMCA design its programs and services by accurately identifying the needs of the people we serve.”
“MACB and Capitol Research Services have a tremendous working relationship.”
"We identified a need in Michigan's community banks for accurate and timely customer feedback on service satisfaction and reaction to new products, problem resolution, and some bank specific goals. Capitol Research Services helped us build a customized mail survey program that accomplishes these objectives. We were able to assist our participating members while establishing benchmark data for comparison purposes."
“Capitol Research Services are the experts at helping businesses develop and use the right market research techniques at the right time to measure the effectiveness of their marketing programs.”
“Rachelle Neal and her associates helped us institute tracking studies which help us more effectively develop and implement our strategic initiatives. This has resulted in more cost-effective marketing programs as well as increased customer satisfaction.”
“Focus groups were the single most important factor in turning our business around. It was the best money we ever spent.”
“After we had been in business eight years and frankly, were struggling, someone recommended Capitol Research Services.”
“Owner Rachelle Neal asked me exactly what we wanted to learn and put together a focus group of IT executives. The answers we heard were a real eye opener.”
“As a result of this session, we drastically modified our product and service strategies.”
“Capitol Research Services sincerely understands that their business goes beyond just survey and research; their business is to help us be successful!”
“I am thoroughly impressed how the staff at Capitol Research Services handled our recent client satisfaction survey. Understanding the value we place on our client relationships, Capitol Research Services listened to what we wanted to achieve, and developed a specific process and survey that respected our goals and our clients. They worked diligently to meet the response goal enabling them to provide the feedback we needed to take our company to the next level.”
“Rachelle Neal and her team of professionals at Capitol Research Services helped us reach our goals of understanding our customers better and by increasing our marketing cost effectiveness. With the extreme competitiveness of today’s automotive market place and the increased cost of advertising, we needed to seek out ways to fine tune our marketing plan.”
“The focus groups confirmed things we had already assumed while also bringing to light ideas that we had never imagined. What a great training tool for our entire management team.”