Since 1988, Capitol Research Services has provided clients with accurate and reliable market information for sound business decisions.

Our Story

We are a full service market research company serving a broad range of clients. We offer highly skilled consultants and superb facilities for your qualitative and quantitative research needs. Our experienced team is committed to providing clients with accurate and reliable information in a cost-effective and timely manner. For nearly 30 years, we have helped hundreds of clients in Michigan and across the country. To help our clients strategically plan, we define key research objectives, integrate customer information and investigate the marketplace. We know the questions to ask, the techniques to use, and how to interpret the findings. Please contact one of our experienced team members to learn more about how we can best meet your research needs.

Our Team

Nationally recognized for its on-target advice, Capitol Research Services has served hundreds of clients’ research needs through thousands of interviews, surveys and focus groups. Our years of experience, skilled consultants, and advanced technology enable us to achieve an in-depth understanding of consumer behavior. Capitol Research Services specializes in comprehensive research including focus groups, online surveys, new product and service testing, mock juries, website usability and market feasibility studies.

Rachelle Neal is founder, owner and chief researcher for Capitol Research Services. She is well respected by clients, peers and business associates. She brings a wealth of corporate, nonprofit and public sector research experience to your project. Our clients represent a broad range of industries. Please refer to our client testimonials.

Our Facilities

Capitol Research Services facilities provide sophisticated, nonintrusive focus group interviewing, complete with digital audio/video recording capabilities. We offer live video streaming, closed circuit television and remote focus groups. Our facility features two focus group rooms with one-way mirrors, complete digital audio/video recording equipment and comfortable viewing rooms which hold up to 12 observers. Check out our Facility page with photos and floor plans by clicking on the Focus Group Facilities link.

Our offices are located close to major hotels and just minutes from Capitol City Airport. We have a full kitchen and offer a comprehensive client menu. Let us handle your next focus group project, you’ll see why our clients are so satisfied.


Richard Studley

“Capitol Research Services has twice conducted a series of focus groups for the Michigan Chamber of Commerce. The strategic information gleaned from these focus groups have been invaluable as we work to deliver programs, products and services that help our members solve their business problems and prosper. Rachelle Neal is a consummate professional who knows how to deliver results for her clients. I highly recommend Capitol Research Services.”

- Richard K. Studley
President & CEO, Michigan Chamber of Commerce